March 31, 2009

Exclusive Interview with Margarita from PRC-2

With LG Fashion Weeks updates still being posted, I didn't get a chance to update you on my exclusive interviews with PRC-2 Designers.

My 3rd Interview is with Montreal based designer, Margarita Voultsos, the fire ball from PRC-2, with her out there personality, unique style and self-confidence. She took the time to answer few questions for Miss SLY! in "Proper Fashion" as she knows how.
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Miss SLY!: What have you learnt about the industry and yourself from your PRC-2 Experience, and how is that going to affect your Career and Vision going forward?

Margarita Voultsos: Wow, where do I start? This was such a rewarding experience and I think I really developed as a designer. It's unfortunate that I didn't get to finish my last dress because the original design was gorgeous. I ran out of time because I chose something too difficult to make in a short amount of time, so Canada did not get to see the dress I saw fit for Elisha Cuthbert, which is why I took the time in my studio to remake the dress which was featured on ET Canada – the video clip will be up shortly on my site.

M.S!: How was it to adjust your style to Project Runway's reality?

M.V: I make Luxury Street and club wear so to be on a show like project runway where you are making formal evening dresses was a new experience for me, which I fell in love with. I got to play with so much detail and different kinds of construction that I normally wouldn't be playing around with which I'm going to incorporate into my coming collections. Next, hearing what fashion icons and celebrities want in their wardrobe was insightful knowledge to earn because I can now pat myself on the back for knowing that my design ideas were going in the right direction.

The exposure is huge for an up and coming designer like myself. Even though I didn't get to be on the show for long I have had amazing feedback from new fans about my line and direction in style! I think that all of these rewards are definitely going to help my company and name grow within the industry.

M.S!: As a Designer, how do you intend to keep Canadian Fashion competitive, relevant and make it a MUST Have in the international market?

M.V: I am already selling in a couple boutiques in New York City, and the feedback that I got was phenomenal. I have a very unique style that mixes street elements with couture fashion and because everything is made in Canada I have great management over quality control, which already makes my line a must have in the international market and I plan to keep on pushing in that direction. Because I'm in Montreal, I also have quite a few clients from Paris who adore the line, and one boutique that I sell to here is run by Paris natives and they keep on telling me the line would be a hit in stores over there as well. So we are starting to explore that route. I am definitely going to keep Canada on the Fashion Map.
M.S!: When it comes to signature style, how would you incorporate yours in the upcoming Fall 2009 and Spring 2010 seasons and what will set your designs apart on the runway?
M.V: For the upcoming seasons, I am going to keep the same design concepts that I have always used which is a luxury couture street style mix, and that already sets me apart, but I am also working with some textile designers and graphic artists to make custom fabrics and prints which gives me a signature style. The problem with a lot of Canadian designers is that they are looking to the same fabric wholesalers that everyone else is, and that way their line doesn't stand out enough. I always try to select hard to find, unusual or custom fabrics to work with. Then along with my edgy design style it's always a hit.
M.S!: Now that PRC-2 is over, what's next for you and what projects are you working on that you can share with us?


M.V: The most recent accomplishment was finishing the dress I started working on for Elisha Cuthbert, and I will be sending it to her shortly. I am working away on my coming collections and I have a couple sales reps that have joined the team to help share the line with the rest of Canada. We are looking into Toronto Alternative Fashion week, and Fashion has no borders for up and coming shows, and I have recently been approached to be an online radio fashion talk show host (this project is still being decided on but the offer is flattering, I will keep you posted!) So I definitely have my hands full for now, and who knows I may be back next year for more!

M.S!: One last word?
M.V: Because you can't always be naked…cover up Proper!


Check out her Website for more details on her collection: http://www.properapparel.com/

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