May @FashionUnfold | Smokes & Mirrors in Fashion Blogging: Faking your way to the top blogging ranks, desperate or ambitious?

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The word on the web is that some fashion bloggers (new and established) have been faking their way into the blogosphere, to gain more credibility, acquire fame status, brands endorsement and more, warped logic? Maybe not.

From claiming personal purchases as “gifts from brands” to buying “fake followers” on Twitter or Instagram, the blogging world seems to be getting bent in all kinds of wrong directions.

“In a “you’ve got to fake to make it” fashion, many newer, up-and-coming bloggers are allegedly claiming items they’ve bought were gifts from brands. Apparently, this act is far more common than imagined. “They’re all so desperate to stay career bloggers.” Fashionista.com

Do you think bloggers are “faking it” to feed narcissistic needs or rather to remain competitive in an increasingly cutthroat industry?

“Breaking into the upper realms of the fashion blogging arena is comparable to becoming a pro-athlete or a Hollywood star.” says Robbie Sokolowsky, creative director at ICEDMedia Fashionista.com

This reality may justify to a certain extent why bloggers would feel the need to inflate numbers and exaggerate facts, to the point of creating an online identity that may not accurately reflect their reality. But isn’t that a common practice in every field (not just fashion) and where’s the harm if brands don’t mind it?

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As a brand manager or PR practitioner, how do you feel about Fashion Bloggers faking VIP status, and accomplishments? Does it matter to you or not? And you Bloggers, where do you stand on the question, would you do it yourself if it could prove to boost your blogging career?

“Fake it ’till you make it.”― Gayle Forman

Some questions to consider as we go LIVE:
1. Is there such a thing as an honest fashion blogger?
2. Does inflating your fashion blogging career make you untrustworthy?
3. Much like editorials, is Fashion blogging becoming more fantasy than reality?
4. What are some of your fashion blogging No No’s you’d like to share?
5. With the field becoming more competitive than ever, is Fashion Blogging still fun?

Read what our MAY Panelists have to say and join us LIVE to unfold @FashionUnfold  Continue reading

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RSVP | You Are Invited To @FashionUnfold MAY Edition

Since returning from a long and much needed Eurotrip – during which I got to host April @FashionUnfold in Paris – France, a lot has happened and I can’t wait to share it all with you, but let’s take care of business first, shall we?

@FashionUnfold MAY Poster

I am personally inviting YOU – yes you, to join me and other fashion enthusiasts, next Tuesday, MAY 14 @ 1pm EST for the MAY Edition of #FashionUnfold. Continue reading

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#GoingSLYForRayBan Giveaway | And The Winner Is…

Summer is finally here Foxes and so is our winner for the GoingSLYForRayBan Giveaway.

With well over 60 entries, #GoingSLYForRayBan has been extremely popular, giving us plenty ideas for future giveaways to host on miss SLY! so stay tuned for more.

In the mean time, let’s announce our lucky winner, selected using Random.org.

Ray Ban Erika 2

Drumrolls please… … … CONGRATULATIONS …

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April @FashionUnfold | Cheap-Chic & Fast Fashion: Is Style Blogging Making Fashion More Unsustainable?

With earth day upon us (Monday April 22), unfolding the question of fashion and sustainability couldn’t have come at a better time, so let’s hear it.

APRIL TOPIC: Cheap-Chic & Fast Fashion: Is style blogging making fashion more unsustainable?

“Fast fashion, “it’s cheap, addictive and unsustainable” to quote BoF.

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Fast Fashion is very appealing and how could it not, it gives us access to the latest fashion trends at very affordable prices, a major plus for avid Style bloggers – hello Street Style and #OOTD, hence the overwhelming list of successful cheap-chic collaborations (H&M, Target, GAP, JCP…).

Most Style Bloggers create a new look on a daily basis, that’s easily over 250 outfits per year and a whole lot of money to spend. So unless you are loaded with cash to splurge on luxurious items, disposable garments are a go to solution for your blogging needs, understandably so.

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But not all style bloggers are created equal, and while many tend to go for trendy fast fashion pieces, others turn to local designers, their mom’s/grandma’s closets or vintage stores to create unique looks, perhaps more in search of individuality rather than sustainability.

Much has already been said about fast fashion and its impact on the environment, so considering this can we say that style blogging makes fashion more unsustainable? Is our need for quick fashion validation costing us more than we’d like to admit?

And what about you, as a style blogger or fashion consumer, are you getting tired of fast fashion as a whole?

Hear what our APRIL Panelists have to say on the question and join us LIVE to unfold @FashionUnfold  Continue reading

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Giveaway | Are You Feeling Like #GoingSLYForRayBan? Enter For A Chance To Win

Spring is almost, barely… no, not quite, sorry Canada here, perfect time to get your best shades out and prep for the sunny days.

And for the occasion miss SLY! is partnering with SmartBuyGlasses, giving away a pair of Ray Ban to one lucky Fox, and it could be you. So how can you get your hands on this hot pair? Glad you asked.

Ray Ban Erika 2

#GoingSLYForRayBan Giveaway details. Continue reading

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